January 23, 2017


IBM has just relaunched its marketing assets as Watson Marketing.  AI based programs will be king: machine learning replacing programmable media.  Out: decision scientists.  In: marketing […]
January 23, 2017

The Party is Over

The fallout of all the non human traffic is hitting hard the digital channel and agencies.  When you have a leading advertiser like P & G […]
January 10, 2017


The number one trend I saw in 2016: the collapse of the large compiled files.  In their place: niche data tailored by in market or digital […]
January 2, 2017

Customer Journey Mapping

In 2017, companies must excel at customer journey mapping.  CJM will be the next big thing.  With the collapse of brick and mortar, customers must have […]