Richard Birt

February 23, 2017

First Anniversary

Today marks my company’s first anniversary.  RytePath assists our clients identify and capture their best customers using Big Data.  Great people make  stellar companies and we […]
February 2, 2017

Store of the Future

Target Stores abandoned their Store of the Future this week.  It feels like the python-like crush of Amazon is taking out big box retail as we […]
January 23, 2017


IBM has just relaunched its marketing assets as Watson Marketing.  AI based programs will be king: machine learning replacing programmable media.  Out: decision scientists.  In: marketing […]
January 23, 2017

The Party is Over

The fallout of all the non human traffic is hitting hard the digital channel and agencies.  When you have a leading advertiser like P & G […]