Richard Birt

August 23, 2017

Cloudy times for WPP

WPP, the advertising holding company, reported less than stellar results today.  They are under the dual pressures of clients reducing budgets, but more important, delivering results […]
August 21, 2017

Let’s Get Personal

Personalization, and its offspring dynamic content, will celebrate its 18th birthday this year.  The thought was, and is, that people would respond better to a marketing […]
August 21, 2017

Weaving Big Data Together

One of the biggest myths of modern CRM is this prevailing “360 degree” view of the customer.  So many vendors promote that they have this feature […]
August 21, 2017

Rainbows and Unicorns

With the advent of the smart phone in 2008, consumers have started a love affair with these devices.  Syndicated media studies suggested that, three years into […]