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IBM has just relaunched its marketing assets as Watson Marketing.  AI based programs will be king: machine learning replacing programmable media.  Out: decision scientists.  In: marketing […]

The fallout of all the non human traffic is hitting hard the digital channel and agencies.  When you have a leading advertiser like P & G […]

The number one trend I saw in 2016: the collapse of the large compiled files.  In their place: niche data tailored by in market or digital […]

In 2017, companies must excel at customer journey mapping.  CJM will be the next big thing.  With the collapse of brick and mortar, customers must have […]