WPP, the advertising holding company, reported less than stellar results today. They are under the dual pressures of clients reducing budgets, but more important, delivering results […]
Personalization, and its offspring dynamic content, will celebrate its 18th birthday this year. The thought was, and is, that people would respond better to a marketing […]
With the advent of the smart phone in 2008, consumers have started a love affair with these devices. Syndicated media studies suggested that, three years into […]