Since 1980

37 Years of Unconventional Wisdom

Based in Southern California

Located in Orange County, CA - Rytepath is a forward thinking digital marketing company.

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R ytePath is a leader in unprecedented customer targeting. It's a team of experts and innovative thinkers in Big Data, Database Marketing, Analytics, Machine Learning, Campaign Management and Real-Time Marketing.

RytePath has created an unparalleled demographic, psychographic and social sentiment database, when combined, that highlights all products and brand affinities. This consumer and specialized data represents 19 trillion records. To leverage this data, we developed a technology platform that provides an incredibly fast and intuitive access to large amounts of structured and unstructured data. To drive this data, we've constructed an intelligent analytics layer designed and optimized to filter, score, rank and predict consumer intent that also discovers and delivers seemingly hidden insights.

Instead of relying on pre-defined queries or assumptions, we employ knowledge, intuition and experience to explore and discover new insights that are relevant, insightful and actionable. We let the data tell the story in new and innovative ways.

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Richard Birt

Founder / Solution Architect

Richard has 37 years as a solution architect leader in big data, predictive analytics, database marketing, mobile marketing and social media. He has worked with over 500 clients with many industry firsts in each area. He has worked with recognized industry leaders such as Acxiom, Experian, FCB, Oracle, and SAS Institute. Richard is responsible for RytePath's technology, data partners and client delivery.
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Gary White

President / COO

Gary is a seasoned sales leader working with such acclaimed companies as Siebel Systems and Harte-Hanks in the CRM and database space. He also has a background in sales and marketing consulting at PWC. Gary is responsible for leading all revenue efforts both direct and indirect.
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Dan Otto

Data Scientist

Dan has over 23 years experience in marketing decision science. He is responsible for the development of our models, algorithms, predictive analytics and advanced data mining solutions employing a wide variety of modeling techniques. Dan has provided model development for Fortune 500 companies and his work has been published in the Harvard Business Review.
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Hunter Lee Decker

Creative Strategy

Lee has 10 years experience in Digital Marketing. As a well-rounded digital artist, marketer, and data-driven executive leader, Lee leads creative projects that range from 15 second social media video segments, UI / UX for mobile, branding, product design, growth hacking, and conquest marketing for virtually any industry including non-equity & equity crowdfunding, big data, virtual reality, blockchain, SaaS, sports, automotive and even apparel.
Larry Most

Larry Most

Business Development - Media and Entertainment

Larry brings 26 years of Sales and Sales Management to the team and has developed successful marketing and advertising campaigns for hundreds of companies. He has developed successful advertising programs for leading organizations including; FOX Sports Florida, Post-Newsweek Television, Lincoln Financial Media, and Cox Communications. While at Fox Sports, Larry worked with all the Florida Professional and College Sports teams in the first omni-channel execution in regional sports marketing. Larry bring a wealth of experience and knowledge in linear and non-linear media solutions combined with measurable results and return.

The shortest distance to more sales starts with the Rytepath.

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