37 Years of Unconventional Wisdom
R ytePath is a leader in unprecedented customer targeting. It's a team of experts and innovative thinkers in Big Data, Database Marketing, Analytics, Machine Learning, Campaign Management and Real-Time Marketing.
RytePath has created an unparalleled demographic, psychographic and social sentiment database, when combined, that highlights all products and brand affinities. This consumer and specialized data represents 19 trillion records. To leverage this data, we developed a technology platform that provides an incredibly fast and intuitive access to large amounts of structured and unstructured data. To drive this data, we've constructed an intelligent analytics layer designed and optimized to filter, score, rank and predict consumer intent that also discovers and delivers seemingly hidden insights.
Instead of relying on pre-defined queries or assumptions, we employ knowledge, intuition and experience to explore and discover new insights that are relevant, insightful and actionable. We let the data tell the story in new and innovative ways.
Founder / Solution Architect
President / COO
Hunter Lee Decker
Business Development - Media and Entertainment