As a founder of a startup I constantly discuss with my Investors potential torpedoes facing my industry and my brand. We strive to anticipate and deal with any and all perceived threats, such as competition, new products, or getting behind the innovation curve. It takes a lot of work. I am always saddened when I hear of this coming from within. It has been sad to see the unraveling of Uber, in part to the cancer of a toxic environment and the dominance of a Bro culture. The worst wounds are self inflicted. They take limbs and heads.