Another day; another breach. Still trying to comprehend the damage of the Deep Root Analytics GOP breach. One, for someone who has spent 36 years handling some of the most sensitive of data, it is always a black eye when someone posts a file with no protection on 61 percent of the US. Two, your right to protect your political viewpoint should be considered the most sensitive, given how our voting system allows for secrecy Some major vendors implicated so far, four and growing, bring undue scrutiny on the rest of the Big Data space. My company is vested around the notion of Brand Safety. We never let our data outside their firewalls. We only target authentic consumers. Like a wave crashing on shore, today’s news feels like a blunt force.